RIMOWA is more than just a suitcase. Since 1898, the company founded by Paul Morszeck in Cologne has been developing luggage for the most diverse demands and conditions. The iconic suitcases with the grooves became a symbol of craftsmanship, ambition and mobility worldwide. As social media became more and more interesting for companies in 2010, we developed a concept for RIMOWA how the brand purpose, the essence of the globally known brand can be represented there. We started in 2011 with a local and a global Facebook channel ...
In addition to the two Facebook channels, we established six other global social media channels for the Lovebrand RIMOWA. For each channel - from Facebook, Instagram, Twitter, LinkedIn and Pinterest to the Chinese digital platforms Weibo and WeChat - we developed publishing and content strategies and produced content tailored to the needs of each community - for the best brand experience.
In a team of social media managers, designers and data analysts, we developed brand stories and produced content, built and maintained communities, analyzed and optimized performance, researched and implemented new technologies and platforms and managed social CRM. 365° social.
After the change of ownership, we were instrumental in implementing the digital transformation process and the reorganization of the digital channels under the leadership of LVMH Moët Hennessy.
-
Client
RIMOWA
-
Project
Instagram.com/rimowa
-
Duration
2011 - 2019
-
Team
Project manager
Designer
Data Analyst
Ads Manager
